These Burger King ads are a classic example of how advertisers use the need for sex to grasp the attention of men as the target market. They implicitly state that if you go to burger king, women will flock to you because right now you cannot attract women. However, this also tells girls that this is how they should look and further sexualizes women in the eyes of men. Miss Representation explained that it was the lack of restriction on advertisements like these that contributes to the increase of violence in rape culture today. I don't think this is a healthy environment kids to grow up in and ads like these aren't very reassuring when considering how much they absorb from the media.
This is a very informative post! I hope in the near future we are able to come to a resolution on this issue that has been looming over our heads for many decades now. Are there any possible solutions that you can think of? I saw that you discussed many of the problems with the type objectification of women in the media but did not see many possible solutions to this problem.
ReplyDeleteHey Nat! I totally agree; burger ads are perfect examples of using women as a "sex symbol" to advertise. Women are always shown in burger commercials showing off their assets just to get people to buy what advertisers are trying to sell. I remember seeing these types of commercials on TV when I was younger, and I still see them today. It gives girls the wrong message and tells them that the only way to become successful is to act sexy and flaunt what you have.
ReplyDeleteI agree with and talked about a lot of what you said in my own post, but I totally didn't think of how this type of media would create and promote stereotypes outside of the media, such as, "you throw like a girl." I'm glad you covered it and brought something new to the conversation.
ReplyDeleteI wrote a similar media blog about a Carl's Jr. advertisement I came across that objectified their cast member, essentially comparing her body to a piece of meat. How is it possible that in our advanced society, a sex has been dehumanized to the point where people don't know how to control themselves with a woman sitting in front of them, as the video stated. "We are a nation of teenage boys..."
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