Youtube is perhaps one of the most well known social networking sites out there. This site opens up our perspective to the millions of other people out there and all different kinds of places around the world. When we need a tutorial on how to do something, want to catch up on news quickly, or simply want to enjoy entertainment, many people turn to this media source to fulfill their needs since it is easy to access and doesn't cost anything However, I understand now marketing has implemented itself on this platform like it has with many other social media sites.
Youtube includes ads at the beginning of the majority of their videos and if the channel is popular enough and makes money for posting videos, advertisements may appear more than once throughout a singular video. As annoying as these ads are, they are effective since they are short enough to sit through and still get the point across. This ensures that marketers get their products publicity without jeopardizing the views of the video.
Some channels also end up marketing the stereotype of the midriff presented by Frontline's Merchants of Cool in order to grasp the attention of potential viewers. This can be done by making the thumbnail a picture of a really hot girl and pairing it with some scandalous title. This clickbait perpetuates the stereotypes created by the media and creates an unhealthy image of women.
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